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\n

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\u3000\u3000\u4e0e\u6b64\u540c\u65f6\uff0c\u4f20\u627f\u4eba\u4e4b\u95f4\u7684\u5a92\u4f53\u66dd\u5149\u5ea6\u3001\u793e\u4f1a\u5f71\u54cd\u529b\u5b58\u5728\u7740\u663e\u8457\u5dee\u5f02\u3002\u56e0\u800c\uff0c\u73b0\u9636\u6bb5\u7684\u975e\u9057\u4f20\u64ad\u5b9e\u8df5\u9700\u8981\u517c\u987e\u516c\u5e73\uff0c\u501f\u52a9\u7f51\u7edc\u4f20\u64ad\u95e8\u69db\u4f4e\u3001\u6210\u672c\u4f4e\u7b49\u4f18\u52bf\uff0c\u901a\u8fc7\u884c\u4e1a\u6027\u3001\u533a\u57df\u6027\u81ea\u5a92\u4f53\u4e3a\u66f4\u591a\u4f20\u627f\u4eba\u63d0\u4f9b\u63a8\u4ecb\u5e73\u53f0\uff0c\u7ee7\u800c\u4e3a\u66f4\u5927\u8303\u56f4\u7684\u4e8c\u6b21\u4f20\u64ad\u521b\u9020\u673a\u4f1a\uff0c\u5c06\u66f4\u591a\u5c55\u793a\u3001\u63a8\u5e7f\u7684\u673a\u4f1a\u5f15\u5411\u5c1a\u672a\u88ab\u5173\u6ce8\u7684\u975e\u9057\u9879\u76ee\u53ca\u5176\u4ee3\u8868\u6027\u4f20\u627f\u4eba\u3002<\/p>\n

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\u3000\u3000\u5165\u95e8\u5f0f\u7684\u975e\u9057\u4f53\u9a8c\u8bfe\u7a0b\u3001\u6d3b\u52a8\u7b49\u4f20\u64ad\u5b9e\u8df5\u53ef\u4e3a\u526f\u4e1a\u4f20\u627f\u548c\u5174\u8da3\u4f20\u627f\u63d0\u4f9b\u4eba\u624d\u50a8\u5907\uff0c\u4f20\u64ad\u4e0e\u4f20\u4e60\u4e5f\u5f97\u4ee5\u76f8\u4e92\u8054\u63a5\u3002\u8fd1\u4e24\u5e74\u6765\uff0c\u5728\u5e7f\u4e1c\u7701\u5e7f\u5dde\u5e02\u3001\u6d59\u6c5f\u7701\u6e29\u5dde\u5e02\u3001\u6c5f\u82cf\u7701\u82cf\u5dde\u5e02\u7b49\u5730\uff0c\u975e\u9057\u8bfe\u3001\u975e\u9057\u4f53\u9a8c\u73ed\u3001\u975e\u9057\u4f53\u9a8c\u57fa\u5730\u3001\u975e\u9057\u4f53\u9a8c\u6d3b\u52a8\u7b49\u8d8a\u6765\u8d8a\u805a\u96c6\u4eba\u6c14\uff0c\u5728\u5b9e\u73b0\u666e\u53ca\u4f20\u64ad\u7684\u540c\u65f6\u4e5f\u6709\u6548\u4fc3\u8fdb\u4e86\u5174\u8da3\u4f20\u627f\uff0c\u4e30\u5bcc\u4e86\u975e\u9057\u5728\u5f53\u4ee3\u7684\u4f20\u627f\u9014\u5f84\u548c\u4f20\u627f\u65b9\u5f0f\u3002\u53ef\u4ee5\u8bf4\uff0c\u8bb8\u591a\u975e\u9057\u9879\u76ee\u56e0\u4e3a\u5174\u8da3\u4f20\u627f\u800c\u5448\u73b0\u51fa\u524d\u6240\u672a\u6709\u7684\u6d3b\u529b\uff0c\u6210\u4e3a\u4e13\u4e1a\u4f20\u627f\u7684\u91cd\u8981\u8865\u5145\u3002<\/p>\n

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\u3000\u3000(\u4e8c)\u84ec\u52c3\u53d1\u5c55\u7684\u6587\u5316\u6d88\u8d39\u5e02\u573a\u53ca\u5236\u9020\u4e1a\u3001\u670d\u52a1\u4e1a\u7b49\u5404\u884c\u4e1a“\u4ea7\u4e1a\u6587\u5316\u5316”\u8d8b\u52bf\uff0c\u4e3a\u975e\u9057\u8d44\u6e90\u63d0\u4f9b\u4e86\u5bbd\u6cdb\u800c\u591a\u5143\u7684\u4f20\u64ad\u8f7d\u4f53\u4e0e\u573a\u666f\uff0c\u5728\u751f\u6d3b\u65e5\u7528\u4e0e\u827a\u672f\u6b23\u8d4f\u4e4b\u95f4\u5f00\u8f9f\u4e86\u6587\u5316\u4f20\u64ad\u7684\u65b0\u8def\u5f84\u3002<\/p>\n

\u3000\u3000\u5f53\u4ee3\uff0c\u6587\u5316\u6d88\u8d39\u4ee5\u53ca\u5546\u54c1\u3001\u670d\u52a1\u6d88\u8d39\u7684\u6587\u5316\u4f20\u64ad\u529f\u80fd\u5df2\u7136\u663e\u73b0\u3002\u5927\u536b·\u8d6b\u65af\u8499\u5fb7\u592b\u5728\u300a\u6587\u5316\u4ea7\u4e1a\u300b(\u7b2c\u4e09\u7248)\u4e2d\u63d0\u51fa\uff1a“\u73b0\u4ee3\u793e\u4f1a\u4e2d\u6587\u5316\u4ea7\u4e1a\u7684\u91cd\u8981\u6027\u6709\u8d56\u4e8e\u4e09\u4e2a\u76f8\u5173\u56e0\u7d20\uff1a\u6587\u5316\u4ea7\u4e1a\u521b\u9020\u548c\u6d41\u901a\u90a3\u4e9b\u5f71\u54cd\u6211\u4eec\u7684\u77e5\u8bc6\u3001\u7406\u89e3\u548c\u7ecf\u9a8c\u7684\u4ea7\u54c1(\u6587\u672c)\u7684\u80fd\u529b\uff0c\u6587\u5316\u4ea7\u4e1a\u4f5c\u4e3a\u521b\u610f\u548c\u77e5\u8bc6\u7cfb\u7edf\u7ba1\u7406\u8005\u7684\u89d2\u8272\uff0c\u6587\u5316\u4ea7\u4e1a\u4f5c\u4e3a\u4fc3\u8fdb\u7ecf\u6d4e\u3001\u793e\u4f1a\u53ca\u6587\u5316\u53d8\u8fc1\u7684\u673a\u5236\u3002”\u53ef\u89c1\uff0c\u5927\u91cf\u77e5\u8bc6\u3001\u89c2\u5ff5\u5728\u5f53\u4ee3\u662f\u4f9d\u9760\u6587\u5316\u4ea7\u54c1\u6765\u4f20\u9012\u7684\uff0c\u6709\u4e9b\u751a\u81f3\u5df2\u7ecf\u4e0a\u5347\u4e3a\u76f8\u5173\u77e5\u8bc6\u548c\u521b\u610f\u7684\u4e2d\u67a2\uff0c\u53ef\u4ee5\u5f71\u54cd\u7ecf\u6d4e\u793e\u4f1a\u53ca\u6587\u5316\u672c\u8eab\u7684\u8d70\u5411\u3002\u56e0\u800c\uff0c\u65e0\u8bba\u662f\u5b9e\u4f53\u6587\u5316\u6d88\u8d39\uff0c\u8fd8\u662f\u7f51\u7edc\u6587\u5316\u6d88\u8d39\uff0c\u6216\u662f\u5546\u54c1\u3001\u670d\u52a1\u6d88\u8d39\u4e2d\u9644\u5e26\u7684\u6587\u5316\u8981\u7d20\uff0c\u90fd\u6216\u591a\u6216\u5c11\u627f\u8f7d\u7740\u6587\u5316\u4f20\u64ad\u4e0e\u4ea4\u6d41\u529f\u80fd\u3002\u4f8b\u5982\uff0c\u8fd1\u51e0\u5e74\u793e\u4f1a\u53cd\u54cd\u5f3a\u70c8\u7684\u4e00\u7c7b\u6587\u5316\u6d88\u8d39———\u6545\u5bab\u6587\u521b\uff0c\u4f5c\u4e3a\u6838\u5fc3\u56e0\u7d20\u76f4\u63a5\u52a9\u63a8\u6545\u5bab\u6210\u4e3a“\u7f51\u7ea2\u5927IP”\uff0c\u76f8\u5173\u6587\u5316\u7b26\u53f7\u5927\u91cf\u51fa\u73b0\u5728\u751f\u6d3b\u4e0e\u7f51\u7edc\u573a\u666f\u4e4b\u4e2d\u3002\u53ef\u4ee5\u8bf4\uff0c\u4ece\u5c11\u91cf\u4f9b\u9700\u7684“\u6587\u5316\u7eaa\u5ff5\u54c1”“\u6587\u5316\u884d\u751f\u54c1”\u5230\u9500\u552e\u91cf\u3001\u8986\u76d6\u9762\u4e0d\u65ad\u6269\u5927\u3001\u6587\u5316\u9644\u52a0\u503c\u5728\u5176\u4e2d\u5904\u4e8e\u4e0d\u53ef\u6216\u7f3a\u4f4d\u7f6e\u7684“\u65e5\u5e38\u6d88\u8d39\u54c1”\uff0c\u6587\u5316\u6709\u4e86\u66f4\u5927\u7684\u5e94\u7528\u573a\u666f\uff0c\u6d88\u8d39\u8005\u4e5f\u70ed\u8877\u4e8e\u4e3a“\u6587\u5316\u9644\u52a0\u503c”\u4e70\u5355\u3002<\/p>\n

\u3000\u3000\u867d\u7136\u8fd9\u79cd\u9644\u7740\u5728\u6d88\u8d39\u4e2d\u7684\u6587\u5316\u4f20\u64ad\u5177\u6709\u7b26\u53f7\u5316\u3001\u6d45\u8868\u5316\u3001\u788e\u7247\u5316\u7b49\u7279\u5f81\uff0c\u4f46\u540c\u65f6\u4e5f\u5177\u6709\u53ef\u89c1\u5ea6\u9ad8\u3001\u8986\u76d6\u9762\u5e7f\u3001\u4f20\u64ad\u6027\u5f3a\u7b49\u4f18\u70b9\uff0c\u662f\u4e0d\u53ef\u653e\u5f03\u7684\u6587\u5316\u8f7d\u4f53\u3002\u4f8b\u5982\uff0c“\u4e2d\u56fd\u98ce”“\u6c49\u670d\u70ed”“\u56fd\u6f6e\u70ed”\u7b49\u90fd\u4f53\u73b0\u4e86\u5f53\u4ee3\u4eba\u8ba4\u77e5\u8ba4\u540c\u3001\u4e3b\u52a8\u4eb2\u8fd1\u4e2d\u534e\u4f20\u7edf\u6587\u5316\u7684\u8d8b\u52bf\uff0c\u80cc\u540e\u662f\u4eba\u4eec\u5728\u53e4\u4eba\u667a\u6167\u3001\u4f20\u7edf\u5de5\u827a\u3001\u6c11\u65cf\u5ba1\u7f8e\u4e2d\u5df2\u7136\u627e\u5230\u4e86\u81ea\u6211\u6240\u8ffd\u6c42\u7684\u5185\u6db5\u3001\u7f8e\u611f\u3001\u4e2a\u6027……\u6d88\u8d39\u8005\u901a\u8fc7\u6587\u5316\u6d88\u8d39\u8868\u8fbe\u751f\u6d3b\u6001\u5ea6\u548c\u6587\u5316\u8ba4\u540c\uff0c\u56e0\u800c\u8981\u505a\u7684\u5c31\u662f\u5728\u4ea7\u54c1\u3001\u670d\u52a1\u4ee5\u53ca\u5404\u7c7b\u6d88\u8d39\u573a\u666f\u4e2d\u5bfb\u627e\u66f4\u591a\u6587\u5316\u8868\u8fbe\u7684\u65b0\u65b9\u5f0f\uff0c\u4e3a\u66f4\u591a\u5bcc\u542b\u8425\u517b\u7684\u6587\u5316\u8d44\u6e90\u521b\u9020\u4e0e\u5927\u4f17\u4eb2\u5bc6\u63a5\u89e6\u7684\u673a\u4f1a\uff0c\u8ba9\u6587\u5316\u7684\u4ef7\u503c\u4e0d\u65ad\u88ab\u53d1\u73b0\u548c\u5e94\u7528\u3002<\/p>\n

\u3000\u3000\u4ee5\u4eba\u7684\u4f20\u627f\u4e0e\u521b\u9020\u4e3a\u6838\u5fc3\u3001\u9644\u7740\u6df1\u539a\u6587\u5316\u5185\u6db5\u4e0e\u60c5\u611f\u8bb0\u5fc6\u7684\u975e\u7269\u8d28\u6587\u5316\u9057\u4ea7\u662f\u6587\u5316\u4ea7\u54c1\u3001\u670d\u52a1\u7684\u8d44\u6e90\u5b9d\u5e93\u3002\u6587\u5316\u6d88\u8d39\u53ef\u4fc3\u8fdb\u975e\u7269\u8d28\u6587\u5316\u9057\u4ea7\u7684\u6587\u5316\u4ef7\u503c\u548c\u7ecf\u6d4e\u4ef7\u503c\u7684\u540c\u65f6\u663e\u73b0\uff1b\u800c\u5982\u679c\u80fd\u591f\u8ba9\u975e\u9057\u7b49\u4e2d\u534e\u4f18\u79c0\u4f20\u7edf\u6587\u5316\u6210\u4e3a\u5f53\u4ee3\u4eba\u7ecf\u5e38\u6027\u7684\u6587\u5316\u6d88\u8d39\u5185\u5bb9\uff0c\u90a3\u4e48\u65e2\u8fbe\u5230\u4e86\u6587\u5316\u6d88\u8d39\u7684\u66f4\u9ad8\u5c42\u6b21\uff0c\u4e5f\u8fbe\u5230\u4e86\u975e\u9057\u4fdd\u62a4\u3001\u4f20\u627f\u4e0e\u53d1\u5c55\u7684\u66f4\u9ad8\u5c42\u6b21\u3002<\/p>\n

\u3000\u3000(\u4e09)\u793e\u4ea4\u5a92\u4f53\u5df2\u7531\u4eba\u9645\u6c9f\u901a\u5de5\u5177\u5347\u7ea7\u4e3a\u6587\u5316\u4f20\u64ad\u7684\u4e3b\u6d41\u6e20\u9053\uff0c\u57fa\u4e8e\u7f51\u7edc\u793e\u4ea4\u7684“\u5708\u5c42\u6587\u5316”\u5728\u5e74\u8f7b\u4eba\u4e2d\u9010\u6e10\u6210\u4e3a\u4f20\u7edf\u719f\u4eba\u793e\u4f1a\u7684\u66ff\u4ee3\u5f62\u6001\uff0c\u56e0\u800c\u57fa\u4e8e\u7f51\u7edc\u5a92\u4ecb\u73af\u5883\u5f00\u5c55\u7684\u975e\u9057\u666e\u53ca\u4f20\u64ad\u5f80\u5f80\u8986\u76d6\u9762\u66f4\u5e7f\u3002<\/p>\n

\u3000\u3000\u4f20\u64ad\u5b66\u8005\u5b89\u5fb7\u70c8·\u5f00\u666e\u52d2(Andreas Kaplan)\u548c\u8fc8\u514b\u5c14·\u4ea8\u83b1\u56e0(Michael Haenlein)\u7ed9\u51fa“\u793e\u4ea4\u5a92\u4f53(Social Media)”\u7684\u5b9a\u4e49\u662f\uff1a\u4e00\u7cfb\u5217\u5efa\u7acb\u5728web2.0\u7684\u6280\u672f\u548c\u610f\u8bc6\u5f62\u6001\u57fa\u7840\u4e0a\u7684\u7f51\u7edc\u5e94\u7528\uff0c\u5b83\u5141\u8bb8\u7528\u6237\u81ea\u5df1\u751f\u4ea7\u5185\u5bb9(UGC)\u7684\u521b\u9020\u548c\u4ea4\u6d41\u3002\u793e\u4ea4\u5a92\u4f53\u4e0d\u4ec5\u4ec5\u662f\u57fa\u4e8e\u4e92\u8054\u7f51\u7684\u4eba\u9645\u6c9f\u901a\u5de5\u5177\uff0c\u65e9\u5df2\u6269\u5c55\u4e3a\u6d77\u91cf\u5185\u5bb9\u7684\u4f20\u64ad\u6e90\u5934\u548c\u6269\u6563\u5e73\u53f0\uff0c\u4ece\u7528\u6237\u4e2a\u4f53\u7684\u6001\u5ea6\u8868\u8fbe\u5230\u7528\u6237\u95f4\u7684\u4e92\u52a8\u4ea4\u6d41\uff0c\u518d\u5230\u516c\u4f17\u8206\u8bba\u3001\u793e\u4f1a\u4e8b\u4ef6\u7684\u7b56\u6e90\uff0c\u517c\u5177\u4fe1\u606f\u4e0e\u77e5\u8bc6\u4f20\u64ad\u5a92\u4ecb\u3001\u7ecf\u6d4e\u793e\u4f1a\u6587\u5316\u8868\u5f81\u8f7d\u4f53\u7684\u5c5e\u6027\u3002\u56e0\u800c\uff0c\u975e\u9057\u4fdd\u62a4\u5e94\u5145\u5206\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u6587\u5316\u4f20\u64ad\u529f\u80fd\uff0c\u5f62\u6210\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\u7684“\u4e92\u8054\u7f51+\u975e\u9057\u4fdd\u62a4”\u6a21\u5f0f\u3002<\/p>\n

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